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Project

Get You A Concealer That Can Do Both - 360 Launch Campaign
 

Model Photo: Braydy Olsen
Creative Direction: Mackenzie Drachkovitch
Product Photo: Brianna Levay

 

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Project Overview: Makeup covers, skincare treats. We live in a world where your skincare routine stops the minute you put makeup on. Live Tinted's Hueskin Concealer was formulated to 'do both' - cover and fade the appearance of dark circles. The campaign is centered around the idea of 'doing both'. We tell our talent's multi-faceted stories of how they 'do both' in their lives through stills, video and styling.

Project

Get You A Concealer That Can Do Both - Before + Afters
 

Creative Direction: Mackenzie Drachkovitch
Model Photo: Braydy Olsen

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Before
 

After
 

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After
 

Project Overview: Before and Afters in the beauty world lack joy - plain and simple. The before state is bleak, expressionless and devoid of emotion. The after state is a 'happy' one but lacks authenticity. We flipped the script and celebrated the talent in their bare-faced before photos and asked them to 'serve' subtle confidence in their afters.

Project

Get You A Concealer That Can Do Both - Video
 

Creative Direction: Drachkovitch
Video + Edit: True Beauty Digital

Project

Get You A Concealer That Can Do Both - Product Photography
 

Creative Direction: Mackenzie Drachkovitch
Product Photo: Brianna Levay

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Project

Get You A Concealer That Can Do Both - Design
 

Creative Direction & Design: Mackenzie Drachkovitch
Senior Design: Quinn Mason

 

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Project

Get You A Concealer That Can Do Both - Social
 

Creative Direction - Mackenzie Drachkovitch
Senior Design - Quinn Mason

 

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Project

SuperBright Vitamin C Stick - 360 Launch Campaign
 

Creative Direction: Mackenzie Drachkovitch
Model Photo: Jenn Collins

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Project

Hueguard Skin Tint SPF 50 - 360 Launch Campaign
 

Creative Direction: Mackenzie Drachkovitch
Model Photo: Jenn Collins

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