top of page
Project
Get You A Concealer That Can Do Both - 360 Launch Campaign
Model Photo: Braydy Olsen
Creative Direction: Mackenzie Drachkovitch
Product Photo: Brianna Levay
Project Overview: Makeup covers, skincare treats. We live in a world where your skincare routine stops the minute you put makeup on. Live Tinted's Hueskin Concealer was formulated to 'do both' - cover and fade the appearance of dark circles. The campaign is centered around the idea of 'doing both'. We tell our talent's multi-faceted stories of how they 'do both' in their lives through stills, video and styling.
Project
Get You A Concealer That Can Do Both - Before + Afters
Creative Direction: Mackenzie Drachkovitch
Model Photo: Braydy Olsen
Before
After
Before
After
Project Overview: Before and Afters in the beauty world lack joy - plain and simple. The before state is bleak, expressionless and devoid of emotion. The after state is a 'happy' one but lacks authenticity. We flipped the script and celebrated the talent in their bare-faced before photos and asked them to 'serve' subtle confidence in their afters.
Project
Get You A Concealer That Can Do Both - Video
Creative Direction: Drachkovitch
Video + Edit: True Beauty Digital
Project
Get You A Concealer That Can Do Both - Product Photography
Creative Direction: Mackenzie Drachkovitch
Product Photo: Brianna Levay
Project
Get You A Concealer That Can Do Both - Design
Creative Direction & Design: Mackenzie Drachkovitch
Senior Design: Quinn Mason
Email
Project
Get You A Concealer That Can Do Both - Social
Creative Direction - Mackenzie Drachkovitch
Senior Design - Quinn Mason
Project
SuperBright Vitamin C Stick - 360 Launch Campaign
Creative Direction: Mackenzie Drachkovitch
Model Photo: Jenn Collins
Project
Hueguard Skin Tint SPF 50 - 360 Launch Campaign "Our Biggest Flex"
Creative Direction: Mackenzie Drachkovitch
Model Photo: Jenn Collins
Project
Hueglow - 360 Launch Campaign "Glowin' Places"
Creative Direction: Mackenzie Drachkovitch
Model Photo: Jenn Collins
bottom of page